Messaging Memos

Educational Elitism: The culture war we’re currently losing – but don’t even know we’re in.

How is the Right winning over voters without college degrees? By portraying us as prejudiced against those with less education.

The conservative Right control the agenda of the public debate by 1. saying things that are blatantly offensive or demonstrably false and 2. proposing laws that are offensive and clearly unconstitutional.

We’re the “Libs”. They trigger us. We respond – giving oxygen to their dumpster fire. That’s how they control the debate.

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Reframing the House Race: Polls created unreasonable expectations. Democrats are doing just fine.

In the Blue Wave of 2018, Democrats won seats well into Red America. They should have been expecting to lose a few, but with the polling showing pick ups, they weren’t paying attention to the reality on the ground.

If we look at the accumulated gains since 2016, we see a different story. Democrats should be claiming victory.

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How to Fight the Fraud Frame and Re-legitimize our Elections

The president has been spreading accusations of fraud for years. Now that he’s lost, he’s claiming the election was stolen.

How can we get people to judge on the merits instead of just thinking all sides want to win? By messaging clear principles people will respond to, about democracy and why voting is such a critical right.

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