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About the Workshop:
Professional development workshop for political communications professionals and other progressive stakeholders
This transformative workshop won’t just tell you what to say, it will change how you think. You will get the tools you need to figure out for yourself what to say, every day, to wrestle control of the public debate back from your opposition.
The conservative movement has dominated the public debate. They effectively communicate a common set of values and beliefs and they are willing to use any psychological tactic that works to spread disinformation, sow fear and divide people.
Progressives need to understand how they do it so we can regain control. We need to learn effective reframing tactics and use them to promote the truth, inspire hope and bring people back together.
I worked for more than a year with George Lakoff, progressive messaging guru, renowned cognitive linguistics expert, and best-selling author of Don’t Think of an Elephant: Know Your Values and Frame the Debate.
I also spent years gathering help from other experts across disciplines, from cognitive science and behavioral psychology to marketing and advertising, political history and moral philosophy.
My mission is to make all of this material accessible for busy professionals and activists by distilling it into just what you really need to know and showing you how to apply it in your day-to-day work.
We’re all tired of being beaten up in a game that we either don’t know we’re playing or where we don’t understand the rules.
If you go through this workshop, you will come out the other side feeling like you are in control, have a game plan and are ready to dominate the field.
Webinar 1. (45 min) How we can win the debate over a individual issues by changing the dominant frame in the conversation, including:
- What frames are and how they work on a neurological level.
- How frames influence thinking and judgment of right and wrong.
- How putting debates into a different contexts effects moral judgment.
- How frames influence perception of logical behavior, role assignment and rights, power dynamics and the establishment of goals.
- How we use narratives to connect frames to situations.
Webinar 2. (45 min) How we can move the entire public debate (and the country) toward the Left by repeatedly using frames that illustrate our belief system, including:
- How our country developed a political culture around two highly contrasting worldviews.
- Who is persuadable and how they can be persuaded.
- How language is used to influence the debate on a neurological level.
- How language is being used against us.
- Why agenda setting matters.
- Why we need our own language.
Webinar 3. (60 min) How to articulate our progressive belief system and values. How to contrast them with conservative values.
- The dominant narratives of conservative and progressive belief systems.
- Core values that differentiate the two systems from each other.
- Contested interpretations of core American values.
- Contrasting visions of the relationship between society, government and our economic system.
- How to articulate our beliefs in the proper role of government.
- How to get people to understand and support our policy positions by placing them in the context of those beliefs.
Webinar 4. (90 min workshop) How to analyze the frames in the current public debate and develop our own deep framing strategy. Tools and tactics that can be used to change frames: how to recognize them, defend ourselves against them, and use them effectively ourselves.